Product Blog

Get your CRM right before jumping into Social CRM

Written by george on Wednesday, July 21st, 2010 at 12:42 pm.

Social CRM is getting a lot of press coverage of late, and rightly so – it’s a great way to expand your customer reach, become known as an expert in your field and win new business.

However it’s not the ‘silver bullet’ that will save/expand your business with no thought given to your current CRM (Customer Relationship Management) system. We see lots of people trying to jump into Social CRM before they even have the basics right with their current CRM system/process.

Social CRM is perceived to be easy and cheap – it’s not. Think about how much time you are spending tweeting/face booking/etc. – it is definitely worthwhile doing right, see how our friends at Pepsmedia are helping people exploit scrm, but before you jump headlong into a scrm strategy make sure your crm is in order to handle all those new customers/enquirerers.

This can be as simple as a spreadsheet to keep contacts and information upto date and a good todo application if it’s just you or you may want to take a look at a simple CRM system for your small business, how about our easy contact management system Tactile CRM – you can sign up for free.

2 Responses to “Get your CRM right before jumping into Social CRM”

  1. I also have the feeling that some people see SCRM as a “silver bullet” but those who think it’s cheap obviously don’t understand what it is and think that when you tweet you do social CRM.

    But I think you’re making the same mistake when you say that CRM “can be as simple as spreadsheet to keep contacts” Nowadays, even the simplest CRM solutions are much more than contact management systems.

    Not to mention that CRM is not only a tool, but also a strategy – as you said, you can manage contact information in Excel or in an Access database but you need much more to manage relationships.

  2. george says:

    Hi Gabriel

    Great point, we aren’t saying a spreadsheet is the solution people should be aiming for (Tactile CRM is good for that!), but it is better than business cards in piles on people’s desks.