Product Blog

Free trials should be FREE

Written by admin on Friday, August 8th, 2008 at 9:28 am.

I sign up to, trial and test a higher than usual number of products on the web. Most are easy signups and not too onerous.

We’ve taken this to heart with our Tactile CRM product. You can sign up for the product for free, no credit card details required, and it’s free for as long as you like.

Here are the details we ask for if you sign up for the free version of Tactile CRM:

tactile_signup

OK, it’s not the shortest sign up, but we need all those details to set up a new account – it’s not us trying to do data capture. The main point is we don’t ask for your card details on the free trial. 

We want people to start using Tactile CRM, try the product and give us feedback.

As a start-up this feedback and exposure is just as important as the people that sign up for the paying plans. We really do want people to use the product and actively pursue feedback and suggestions we receive, so giving users an extra barrier to entry, such as entering credit card details is a no-no.

So sign up forms like the following from Apple’s Mobile Me is silly in my opinion:

mobileme

I wanted to give the Mobile Me ‘Exchange for the rest of us’ feature a try with my email (I already have IMAP and wanted to see if it improved on it).

The old .mac service let you have a free trial without this step and I gave it a go. However, I can’t be bothered to complete the above form as I am likely to forget to cancel the trial if I don’t want to carry on.

I’m sure Apple aren’t worried about little old Jake not signing up, but for some of the smaller fish like ourselves we want as many people as we can get.